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Executive Report : Evolution in action
Alan Guthrie met up with Morris Site Machinery’s new MD at the Show to talk about the company’s new products and future plans.
There was much to interest Show visitors in the Morris Site Machinery display, and not just the new products on view. The appearance of the stand was striking, with the inclusion of tasteful foliage and personnel wearing bright lime green shirts to emphasise environmental awareness. Signage also highlighted the fact that the family-owned business is celebrating its 150th anniversary this year.
The theme of ‘Evolution’ was also evident. This echoed the name of one of Morris’ new launches, as well as the company’s ongoing development, and also reflected the famous ideas of adaptation and progress outlined by Charles Darwin who, incidentally, was born in the business’ home town of Shrewsbury.
For Morris’ recently appointed MD Allan Binstead, the Show was “thoroughly enjoyable. It’s been busy with a steady flow of visitors throughout the day and a real buzz in the halls.” He was previously with Thermit Welding (GB) Ltd, which manufactures bespoke products for the rail, defence and specialist engineering markets, many of which are served by hirers. He will now work alongside the Morris CEO, Chris Morris, who hitherto combined both roles.
“I have known of the Morris organisation for many years as a respected, well-run family business focused on development, performance and high expectations,” said Allan Binstead. “It introduced six new products at the Show last year, with more launched since, so it is an exciting opportunity.”
Being launched at the exhibition was the SMC TL90 Evolve. “The original TL90 was produced 14 years ago and the development team for the Evolve included the same people involved. The new machine has a more ergonomic appearance and the interior has undergone a root and branch redesign so that the components that need to be serviced regularly or maintained are easily accessed.” Three lamp head options are offered for the TL90 Evolve, including four standard LED heads, the manufacturer’s Halo head for diffused anti-glare illumination, or in an Evolve+ configuration with six LED heads. This last option is claimed to result in the brightest mobile lighting tower in the UK with an output of 217,500 lumens, and with a low noise rating of 60dB(A) at 7m.
Also new on the stand was the TL60 Solar Trolley, derived from the TL55 Solar, again to meet demand for environmentally friendly equipment using renewable energy sources. Completely solar-powered, this latest machine has three 45W 12V solar panels to charge the on-board battery, and one 30W LED floodlight, giving 16 hours of continuous operation. Allan Binstead says that the efficiency of the panels should mean that the product can virtually run continuously, with zero noise and no emissions. The panels fold to enable the 230kg unit to fit through a standard doorway.
The TL60 Solar is available with an auto-timer, PIR (passive infra-red) sensors and dimmable lighting, the last option being suitable for areas like camp sites which need to be illuminated for Health & Safety considerations without causing disturbance. It is also offered with a skid base or a road-towable trailer.
As this issue went to press, Morris announced plans to relocate to a purpose-built 60,000ft2 site adjacent to Jaguar Land Rover at the i54 technology business park in Wolverhampton. The evolution obviously continues, and Charles Darwin would certainly approve. •
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